{"product_id":"apex-formulas-hmb-240g","title":"Apex Formulas HMB 240g","description":"\u003ch1\u003eApex Formulas HMB 240g\u003c\/h1\u003e\n\u003ch2 data-start=\"228\" data-end=\"241\"\u003eApex HMB\u003c\/h2\u003e\n\u003cp data-start=\"242\" data-end=\"318\"\u003e\u003cstrong data-start=\"242\" data-end=\"318\"\u003ePure β-Hydroxy β-Methylbutyrate | Muscle Preservation \u0026amp; Recovery Support\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"320\" data-end=\"496\"\u003eApex HMB is a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"334\" data-end=\"370\"\u003ehigh-dose, standalone HMB powder\u003c\/strong\u003e, created for athletes who understand that long-term progress isn’t just about building muscle — it’s about\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"478\" data-end=\"495\"\u003eprotecting it\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"498\" data-end=\"758\"\u003eHMB (β-Hydroxy β-Methylbutyrate) is a naturally occurring metabolite of leucine that plays a unique role in\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"606\" data-end=\"643\"\u003ereducing muscle protein breakdown\u003c\/strong\u003e, making it especially valuable during periods of hard training, calorie restriction, or increased physical stress.\u003c\/p\u003e\n\u003cp data-start=\"760\" data-end=\"961\"\u003eDespite its strong research background, HMB remains\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"812\" data-end=\"881\"\u003eone of the most overlooked ingredients in modern sports nutrition\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003e— often underdosed or excluded entirely. At Apex, we take a different approach.\u003c\/p\u003e\n\u003chr data-start=\"963\" data-end=\"966\"\u003e\n\u003ch2 data-start=\"968\" data-end=\"986\"\u003eWhy HMB Matters\u003c\/h2\u003e\n\u003cp data-start=\"988\" data-end=\"1154\"\u003eUnlike ingredients designed to stimulate muscle growth, HMB works by\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1057\" data-end=\"1086\"\u003elimiting muscle breakdown\u003c\/strong\u003e, helping you retain strength, size, and training quality over time.\u003c\/p\u003e\n\u003cp data-start=\"1156\" data-end=\"1188\"\u003eSupplementing with HMB supports:\u003c\/p\u003e\n\u003cul data-start=\"1189\" data-end=\"1428\"\u003e\n\u003cli data-start=\"1189\" data-end=\"1251\"\u003e\n\u003cp data-start=\"1191\" data-end=\"1251\"\u003e\u003cstrong data-start=\"1191\" data-end=\"1214\"\u003eMuscle preservation\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eduring intense training or dieting\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1252\" data-end=\"1303\"\u003e\n\u003cp data-start=\"1254\" data-end=\"1303\"\u003eImproved\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1263\" data-end=\"1284\"\u003erecovery capacity\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ebetween sessions\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1304\" data-end=\"1369\"\u003e\n\u003cp data-start=\"1306\" data-end=\"1369\"\u003eGreater resilience during periods of high volume or frequency\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1370\" data-end=\"1428\"\u003e\n\u003cp data-start=\"1372\" data-end=\"1428\"\u003eSupport for strength retention when calories are lower\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"1430\" data-end=\"1531\"\u003eThis makes HMB particularly effective when training stress is high or recovery resources are limited.\u003c\/p\u003e\n\u003chr data-start=\"1533\" data-end=\"1536\"\u003e\n\u003ch2 data-start=\"1538\" data-end=\"1576\"\u003eEffective Dosing Beyond the Minimum\u003c\/h2\u003e\n\u003cp data-start=\"1578\" data-end=\"1767\"\u003eHistorically, HMB has often been dosed conservatively — typically\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1644\" data-end=\"1667\"\u003earound 2–3g per day\u003c\/strong\u003e. While this may provide some benefit, we believe this significantly understates its true potential.\u003c\/p\u003e\n\u003cp data-start=\"1769\" data-end=\"1927\"\u003eAt Apex, we view HMB as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1795\" data-end=\"1817\"\u003edaily-use compound\u003c\/strong\u003e, with more meaningful benefits commonly seen when total daily intake reaches\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"1895\" data-end=\"1904\"\u003e8–12g\u003c\/strong\u003e, split across the day.\u003c\/p\u003e\n\u003cp data-start=\"1929\" data-end=\"1941\"\u003eThis is why:\u003c\/p\u003e\n\u003cul data-start=\"1942\" data-end=\"2048\"\u003e\n\u003cli data-start=\"1942\" data-end=\"1979\"\u003e\n\u003cp data-start=\"1944\" data-end=\"1979\"\u003e\u003cstrong data-start=\"1944\" data-end=\"1979\"\u003eEach serving provides 4g of HMB\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1980\" data-end=\"2048\"\u003e\n\u003cp data-start=\"1982\" data-end=\"2048\"\u003eAnd why we also include\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"2006\" data-end=\"2048\"\u003e4g of HMB in our Intra Hydrate formula\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2050\" data-end=\"2129\"\u003eWe believe in HMB enough to make it a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"2088\" data-end=\"2107\"\u003ecore ingredient\u003c\/strong\u003e, not an afterthought.\u003c\/p\u003e\n\u003chr data-start=\"2131\" data-end=\"2134\"\u003e\n\u003ch2 data-start=\"2136\" data-end=\"2178\"\u003eRecovery, Strength \u0026amp; Training Longevity\u003c\/h2\u003e\n\u003cp data-start=\"2180\" data-end=\"2210\"\u003eHMB has been shown to support:\u003c\/p\u003e\n\u003cul data-start=\"2211\" data-end=\"2339\"\u003e\n\u003cli data-start=\"2211\" data-end=\"2247\"\u003e\n\u003cp data-start=\"2213\" data-end=\"2247\"\u003eReduced muscle protein breakdown\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2248\" data-end=\"2277\"\u003e\n\u003cp data-start=\"2250\" data-end=\"2277\"\u003eImproved recovery markers\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2278\" data-end=\"2339\"\u003e\n\u003cp data-start=\"2280\" data-end=\"2339\"\u003eMaintenance of strength during heavy or frequent training\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2341\" data-end=\"2480\"\u003eFor athletes training multiple days per week, HMB acts quietly in the background —\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"2424\" data-end=\"2479\"\u003eprotecting muscle tissue and supporting consistency\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"2482\" data-end=\"2525\"\u003eThis makes it particularly valuable during:\u003c\/p\u003e\n\u003cul data-start=\"2526\" data-end=\"2631\"\u003e\n\u003cli data-start=\"2526\" data-end=\"2557\"\u003e\n\u003cp data-start=\"2528\" data-end=\"2557\"\u003eHigh-volume training phases\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2558\" data-end=\"2587\"\u003e\n\u003cp data-start=\"2560\" data-end=\"2587\"\u003eCutting or dieting phases\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2588\" data-end=\"2631\"\u003e\n\u003cp data-start=\"2590\" data-end=\"2631\"\u003ePeriods of increased stress or workload\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"2633\" data-end=\"2636\"\u003e\n\u003ch2 data-start=\"2638\" data-end=\"2670\"\u003eClean, Flexible \u0026amp; Easy to Use\u003c\/h2\u003e\n\u003cp data-start=\"2672\" data-end=\"2684\"\u003eApex HMB is:\u003c\/p\u003e\n\u003cul data-start=\"2685\" data-end=\"2736\"\u003e\n\u003cli data-start=\"2685\" data-end=\"2702\"\u003e\n\u003cp data-start=\"2687\" data-end=\"2702\"\u003e\u003cstrong data-start=\"2687\" data-end=\"2702\"\u003eUnflavoured\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2703\" data-end=\"2718\"\u003e\n\u003cp data-start=\"2705\" data-end=\"2718\"\u003e\u003cstrong data-start=\"2705\" data-end=\"2718\"\u003eOdourless\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2719\" data-end=\"2736\"\u003e\n\u003cp data-start=\"2721\" data-end=\"2736\"\u003e\u003cstrong data-start=\"2721\" data-end=\"2736\"\u003eEasy to mix\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2738\" data-end=\"2768\"\u003eIt can be added seamlessly to:\u003c\/p\u003e\n\u003cul data-start=\"2769\" data-end=\"2868\"\u003e\n\u003cli data-start=\"2769\" data-end=\"2793\"\u003e\n\u003cp data-start=\"2771\" data-end=\"2793\"\u003eIntra-workout drinks\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2794\" data-end=\"2817\"\u003e\n\u003cp data-start=\"2796\" data-end=\"2817\"\u003ePost-workout shakes\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2818\" data-end=\"2852\"\u003e\n\u003cp data-start=\"2820\" data-end=\"2852\"\u003eProtein or carbohydrate blends\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2853\" data-end=\"2868\"\u003e\n\u003cp data-start=\"2855\" data-end=\"2868\"\u003ePlain water\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"2870\" data-end=\"3000\"\u003eThis flexibility allows HMB to be used\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"2909\" data-end=\"2931\"\u003ethroughout the day\u003c\/strong\u003e, making it easy to reach effective daily intakes without disruption.\u003c\/p\u003e\n\u003chr data-start=\"3002\" data-end=\"3005\"\u003e\n\u003ch2 data-start=\"3007\" data-end=\"3042\"\u003eA Rare Ingredient, Used Properly\u003c\/h2\u003e\n\u003cp data-start=\"3044\" data-end=\"3177\"\u003eIn the UK especially, very few specialist brands offer HMB as a\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"3108\" data-end=\"3130\"\u003estandalone product\u003c\/strong\u003e, and even fewer offer it at doses that matter.\u003c\/p\u003e\n\u003cp data-start=\"3179\" data-end=\"3212\"\u003eAt Apex, we believe HMB deserves:\u003c\/p\u003e\n\u003cul data-start=\"3213\" data-end=\"3272\"\u003e\n\u003cli data-start=\"3213\" data-end=\"3230\"\u003e\n\u003cp data-start=\"3215\" data-end=\"3230\"\u003eProper dosing\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3231\" data-end=\"3253\"\u003e\n\u003cp data-start=\"3233\" data-end=\"3253\"\u003eProper positioning\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3254\" data-end=\"3272\"\u003e\n\u003cp data-start=\"3256\" data-end=\"3272\"\u003eProper respect\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp data-start=\"3274\" data-end=\"3436\"\u003eThis is why it forms part of our broader system — alongside Intra Hydrate, Creatine, and Glutamine — supporting\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"3386\" data-end=\"3435\"\u003etraining performance, recovery, and longevity\u003c\/strong\u003e.\u003c\/p\u003e\n\u003chr data-start=\"3438\" data-end=\"3441\"\u003e\n\u003ch2 data-start=\"3443\" data-end=\"3464\"\u003eProduct Highlights\u003c\/h2\u003e\n\u003cul data-start=\"3465\" data-end=\"3658\"\u003e\n\u003cli data-start=\"3465\" data-end=\"3506\"\u003e\n\u003cp data-start=\"3467\" data-end=\"3506\"\u003ePure β-Hydroxy β-Methylbutyrate (HMB)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3507\" data-end=\"3525\"\u003e\n\u003cp data-start=\"3509\" data-end=\"3525\"\u003e4g per serving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3526\" data-end=\"3557\"\u003e\n\u003cp data-start=\"3528\" data-end=\"3557\"\u003eUnflavoured \u0026amp; easy to stack\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3558\" data-end=\"3605\"\u003e\n\u003cp data-start=\"3560\" data-end=\"3605\"\u003eDesigned for muscle preservation \u0026amp; recovery\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3606\" data-end=\"3658\"\u003e\n\u003cp data-start=\"3608\" data-end=\"3658\"\u003eIncluded in Apex Intra Hydrate at 4g per serving\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3660\" data-end=\"3663\"\u003e\n\u003ch2 data-start=\"3665\" data-end=\"3686\"\u003eDirections for Use\u003c\/h2\u003e\n\u003cp data-start=\"3687\" data-end=\"3930\"\u003eMix\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"3691\" data-end=\"3709\"\u003e4g per serving\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ewith water or your preferred drink.\u003cbr data-start=\"3745\" data-end=\"3748\"\u003eFor enhanced muscle preservation and recovery support,\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"3803\" data-end=\"3852\"\u003emultiple servings may be taken across the day\u003c\/strong\u003e, with total daily intakes of\u003cspan\u003e \u003c\/span\u003e\u003cstrong data-start=\"3882\" data-end=\"3891\"\u003e8–12g\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003ecommonly used by experienced athletes.\u003c\/p\u003e","brand":"Supplements Direct","offers":[{"title":"Default Title","offer_id":57009465262345,"sku":null,"price":23.99,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0641\/2238\/8745\/files\/image_2026-02-23_699c3bb91b1de_570x_abb64738-4c30-41b8-97b5-cab96c9065b0.webp?v=1776768102","url":"https:\/\/www.supplementsdirect.ie\/products\/apex-formulas-hmb-240g","provider":"Supplements Direct","version":"1.0","type":"link"}